The Synthesis of "consumer behavior"

Explore economic utility, the concept of satisfaction from goods or services, and how it drives consumer behavior and market decisions.

Explore microeconomics, the study of how individuals and firms make decisions, influencing prices, supply, and demand in everyday markets.

Learn what customer segments are and why this strategy is crucial for startups to effectively target and serve their ideal audience.

Explore cognitive biases, the mental shortcuts that shape our economic judgments, and how they influence financial decisions and consumer behavior.

Discover consumer surplus: the economic measure of a consumer's benefit, calculated by the difference between what they are willing to pay and what they pay.

Discover the world of consumer electronics, from smartphones to smart homes. Learn why these gadgets are trending and how they shape our daily lives.

Discover how psychology influences financial decisions. Behavioral economics explains why people make seemingly irrational economic choices.

Discover the unboxing phenomenon. Learn why millions watch videos of people opening new products and how it influences consumer buying decisions.

Explore neuroeconomics, the field blending neuroscience and economics to reveal how our brains make financial decisions.

Discover the Direct-to-Consumer (D2C) model, how startups are bypassing retailers to sell directly to you, and why it's changing e-commerce.