Entertainment
Discover J.R. Ewing, the iconic, scheming oil tycoon from the TV show 'Dallas'. Learn why this legendary villain remains a cultural touchstone.
John Ross "J.R." Ewing Jr. is the iconic fictional character from the 1980s American TV soap opera Dallas. Portrayed by Larry Hagman, J.R. was a ruthless, amoral, and manipulative oil baron who constantly schemed to expand his family's company, Ewing Oil. He was the magnetic center of the show, known for his cunning business deals, numerous affairs, and a charming Southern demeanor that masked a deeply villainous nature. His primary rival was often his own more virtuous brother, Bobby Ewing.
J.R. Ewing is a cornerstone of television history, largely due to the "Who shot J.R.?" cliffhanger at the end of the 1980 season. This storyline became a global pop culture phenomenon, with massive public speculation. The episode revealing the culprit became one of the most-watched broadcasts in U.S. history. His legacy endures as the blueprint for the modern anti-hero—a character audiences love to hate—keeping him relevant in discussions about television's greatest characters.
J.R. Ewing proved that a villain could be a show's most popular character. For audiences, he embodied the era's corporate greed and cutthroat ambition, becoming a cultural touchstone. The "Who shot J.R.?" event transformed how networks approached season finales, popularizing the dramatic cliffhanger to guarantee viewership. His character remains influential, representing a masterful blend of charm and treachery that set a new standard for writing complex, morally ambiguous figures in television and shaping audience expectations for decades.