Technology
Bentley: Luxury & Performance Explained
Explore Bentley, the British marque synonymous with handcrafted luxury, immense power, and pioneering automotive technology. Learn why this iconic brand endures.
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What is it?
Bentley Motors is a British luxury automaker, part of the Volkswagen Group, renowned for combining handcrafted opulence with immense performance. Its vehicles are distinguished by exquisite interiors of wood and leather, powerful engines like the iconic W12, and a commanding presence. Models such as the Continental GT and Bentayga are benchmarks in the grand touring and luxury SUV segments, embodying the pinnacle of automotive craftsmanship and prestige.
Why is it trending?
Bentley captures attention with its bold "Beyond100" strategy, a roadmap to becoming a fully electric brand by 2030, which drives conversations about sustainable luxury. The brand also generates excitement through its Mulliner division, which creates highly exclusive, bespoke models. This focus on future technology, combined with its heritage and status as a pop culture icon, ensures Bentley remains a hot topic among enthusiasts and media.
How does it affect people?
For owners, a Bentley is the ultimate symbol of success, offering an unparalleled experience of comfort and dynamic performance. Within the auto industry, Bentley sets standards for luxury and engineering, influencing competitors and shaping market trends. Its pivot to electrification is particularly impactful, accelerating the entire ultra-luxury segment's transition to sustainable power and redefining what a modern luxury car can be for a new generation of buyers.