The Synthesis of "streamer sponsorship"

Discover how gaming sponsorships work, why they're booming, and their impact on streamers, esports pros, and the brands that back them.

Discover Twitch, the world's leading live streaming platform for gamers and creators. Learn why it's a hub for interactive online entertainment.

Who is 'The Juicer'? We explain the nickname for top streamer Félix 'xQc' Lengyel, his massive Kick deal, and his impact on online culture.

Discover what live streaming is, why it's booming in the gaming industry, and how platforms like Twitch and YouTube are changing entertainment.

Explore the network of players, teams, publishers, and sponsors that make up the booming esports ecosystem. Learn how it all connects.

Discover the role of a shoutcaster, the voice of esports. Learn what they do, why they're trending, and their impact on competitive gaming.

Discover why collaborations between game developers and major brands are transforming the industry, creating new experiences for players and marketers.

Discover what an esports team is, from professional players to coaches. Learn why these teams are a global phenomenon in the competitive gaming world.