The Synthesis of "rational choice"

Discover Rational Choice Theory, the principle that assumes individuals make logical decisions to maximize their self-interest and utility.

Explore Public Choice Theory, the economic study of political decisions. Learn how self-interest drives politicians, bureaucrats, and voters.

Explore Bounded Rationality, the concept that our decision-making is limited by information, time, and our own mental capacity.

Discover Neoclassical Economics, the theory viewing the economy through rational actors, supply and demand, and market efficiency. Learn its core ideas.

Discover how psychology influences financial decisions. Behavioral economics explains why people make seemingly irrational economic choices.

Discover Game Theory, the science of strategic decision-making, and its growing impact on finance, investing, and business strategy.

Discover Nudge Theory, the behavioral economics concept of influencing choices without restricting them. Learn how small prompts shape our decisions.

Explore economic utility, the concept of satisfaction from goods or services, and how it drives consumer behavior and market decisions.

Explore opportunity cost: the value of the next-best alternative you forgo when making a choice. Learn how it impacts decisions in finance and life.

Explore neuroeconomics, the field blending neuroscience and economics to reveal how our brains make financial decisions.