The Synthesis of "product placement"

Discover why the Jeep Wrangler is a showbiz star, thanks to its iconic appearance in the blockbuster 'Barbie' movie and its long history in film.

Discover why collaborations between game developers and major brands are transforming the industry, creating new experiences for players and marketers.

Discover what a guest star is, from one-off cameos to recurring roles, and why they are a powerful tool for boosting a TV show's ratings and story.