The Synthesis of "natural hair"

An explainer on coily hair, also known as Type 4. Learn about its unique characteristics and why embracing natural texture is a major beauty trend.

Discover your unique curl pattern, from wavy to coily, and learn why identifying your hair type is the key to an effective and healthy hair care routine.

Understand low porosity hair, why it's a trending topic in beauty, and how knowing your type can revolutionize your hair care routine for good.

Discover Type 1 straight hair, from its fine to coarse textures. Learn why this sleek look is always in style and how to care for it properly.

Discover the secrets to wavy hair, the versatile texture sitting between straight and curly that's celebrated for its effortless, beachy aesthetic.

Learn about the exogen phase, the natural shedding stage of the hair growth cycle, and why managing it is key for healthy, full hair.

Discover the four phases of the hair growth cycle and how understanding them is key to achieving healthier, fuller hair and preventing hair loss.

Learn the key difference between hair texture and hair type to revolutionize your haircare routine and finally find the right products for you.

Understand high porosity hair, why it gets dry and frizzy, and how to manage it with the right care routine and products for healthy, moisturized hair.

Discover how the minerals in your daily shower water could be the hidden cause of dryness, frizz, and dullness, and why this issue is trending.