The Synthesis of "cross-promotion"

Discover how cross-promotion works in the gaming industry, a marketing tactic where developers team up to share audiences and boost player numbers.

Discover affiliate marketing, a performance-based strategy allowing startups to boost sales and creators to earn commissions by promoting products.

Discover why collaborations between game developers and major brands are transforming the industry, creating new experiences for players and marketers.

What is a TV crossover? Explore how characters from different shows meeting in one episode creates shared universes and excites fans.