The Synthesis of "consumer choice"

Explore economic utility, the concept of satisfaction from goods or services, and how it drives consumer behavior and market decisions.

Explore Public Choice Theory, the economic study of political decisions. Learn how self-interest drives politicians, bureaucrats, and voters.

Explore microeconomics, the study of how individuals and firms make decisions, influencing prices, supply, and demand in everyday markets.

Discover consumer surplus: the economic measure of a consumer's benefit, calculated by the difference between what they are willing to pay and what they pay.

Discover Rational Choice Theory, the principle that assumes individuals make logical decisions to maximize their self-interest and utility.

Discover the Right to Repair movement, a push for laws requiring companies to make parts and info available for device repair by anyone.

Discover Nudge Theory, the behavioral economics concept of influencing choices without restricting them. Learn how small prompts shape our decisions.