The Synthesis of "Richard Thaler"

Discover Nudge Theory, the behavioral economics concept of influencing choices without restricting them. Learn how small prompts shape our decisions.

Discover how psychology influences financial decisions. Behavioral economics explains why people make seemingly irrational economic choices.

Discover Rational Choice Theory, the principle that assumes individuals make logical decisions to maximize their self-interest and utility.

Explore Bounded Rationality, the concept that our decision-making is limited by information, time, and our own mental capacity.