The Synthesis of "Behavioral Economics"

Discover how psychology influences financial decisions. Behavioral economics explains why people make seemingly irrational economic choices.

Discover experimental economics, the field that uses controlled tests to understand how people make financial decisions in the real world.

Explore neuroeconomics, the field blending neuroscience and economics to reveal how our brains make financial decisions.

Discover Nudge Theory, the behavioral economics concept of influencing choices without restricting them. Learn how small prompts shape our decisions.

Explore Behavioral Finance, the study of how psychological biases impact investor decisions and create market anomalies. Understand your financial mind.

Discover Loss Aversion, the cognitive bias where the pain of losing is twice as powerful as the pleasure of gaining. Learn how it impacts decisions.

Explore Bounded Rationality, the concept that our decision-making is limited by information, time, and our own mental capacity.

Discover Rational Choice Theory, the principle that assumes individuals make logical decisions to maximize their self-interest and utility.

Discover what incentives are and how they are used by governments and businesses to influence the economic decisions we make every day.

Explore cognitive biases, the mental shortcuts that shape our economic judgments, and how they influence financial decisions and consumer behavior.