Business
WIRED Magazine Explained
Discover WIRED, the influential media brand covering how emerging technologies affect culture, the economy, and politics. A must-read for startups.
What is it?
WIRED is a renowned media brand, published as a magazine and online, that chronicles the impact of emerging technologies on culture, the economy, and politics. Since its launch in 1993, it has become a touchstone for understanding the digital revolution. Known for its in-depth reporting and distinctive design, WIRED covers everything from groundbreaking startups to the ethical implications of new innovations. It serves as a guide to the future for those who want to understand and shape it.
Why is it trending?
WIRED remains a powerful trendsetter because it consistently identifies and analyzes the technologies and ideas that are about to go mainstream. For the startup world, it's an essential resource for spotting market shifts and nascent opportunities. Being featured can catapult a new company into the spotlight, attracting investors, talent, and customers. Its influence extends beyond print, with popular events and a strong digital presence that keep it at the center of the global tech conversation.
How does it affect people?
For entrepreneurs and business leaders, WIRED provides critical insights and inspiration, helping them navigate the complex technological landscape. It frames the conversation around innovation, influencing business strategy and investment decisions. For a broader audience, it demystifies complex topics like AI and biotech, making them accessible and sparking public debate on how technology is reshaping our lives, work, and society.