Wellness
What Is Ikigai? A Guide to Finding Purpose

Discover the Japanese concept of Ikigai, your "reason for being." Learn how finding purpose can lead to a more fulfilling, joyful, and longer life.
What is it?
Ikigai is a Japanese concept that translates to "a reason for being" or "what makes life worth living." It's the driving force that gets you up in the morning, a sense of purpose and joy found in daily life. While deeply rooted in Japanese culture, the Western interpretation of Ikigai is often visualized as the intersection of four key elements: what you love, what you are good at, what the world needs, and what you can be paid for. It is not necessarily about a grand ambition or career; it can be found in hobbies, relationships, or small daily rituals that bring a sense of fulfillment and happiness.
Why is it trending?
The concept of Ikigai has gained global popularity as people increasingly seek more meaning and balance in a fast-paced world. Following lifestyle trends like the Danish "hygge," Ikigai offers a framework for a more intentional life. Best-selling books like "Ikigai: The Japanese Secret to a Long and Happy Life" have popularized the philosophy, associating it with the longevity and well-being of the people in Okinawa, Japan. In a post-pandemic era prioritizing wellness and mindfulness over "hustle culture," Ikigai resonates with those looking to align their actions with their inner values.
How does it affect people?
Embracing Ikigai can have a profound impact on well-being. Having a clear sense of purpose is linked to increased happiness, reduced stress, and greater life satisfaction. It provides a source of motivation that can help build resilience in the face of challenges. Studies suggest that people with a strong sense of purpose may experience better mental and physical health, contributing to a longer, healthier life. By focusing on what truly matters to them, individuals can cultivate a deeper sense of fulfillment and joy in their everyday activities.