Entertainment
What is a Variety Show?

Discover the TV genre blending comedy, music, and games. Learn why these dynamic programs, from talk shows to K-variety, captivate global audiences.
What is it?
A variety show is a television genre mixing multiple forms of entertainment into one program. Rooted in vaudeville, these shows feature comedy sketches, musical acts, celebrity interviews, and game segments. Unlike scripted dramas, variety shows are often unscripted, relying on the spontaneous chemistry between hosts and guests. Formats range from late-night talk shows to competition-based programs and globally popular Korean variety shows like Running Man.
Why is it trending?
Variety shows are trending due to their authentic, unpredictable nature, which offers a refreshing alternative to scripted content. The global explosion of Korean variety (K-variety) has introduced innovative formats to a worldwide audience. Their structure is ideal for the digital age, as short, shareable clips often go viral on social media, attracting new viewers. The format also allows celebrities to present a more relatable and human side, strengthening their connection with fans.
How does it affect people?
Variety shows provide lighthearted escapism and a sense of connection. By showcasing celebrities in unscripted situations, they make public figures seem more approachable and human. The genre is a powerful cultural driver, influencing everything from music charts and catchphrases to fashion trends. For international fans, these programs serve as a cultural gateway, fostering global communities that bond over shared entertainment and creating a space for cross-cultural appreciation.