Game
What is a Game Sell Sheet?
Discover what a game sell sheet is and why this one-page marketing document is crucial for pitching your game to publishers and investors.
What is it?
A sell sheet, or one-sheet, is a single-page document designed to pitch a video game to publishers, investors, or media. It serves as a visual and informational summary of the entire project, condensing the most critical details into an easily digestible format. A typical sell sheet includes the game's title and logo, a compelling logline, key features, unique selling propositions (USPs), target audience, genre, platform details, and screenshots or concept art. The goal is to make a strong first impression and communicate the game's core concept and commercial potential at a glance.
Why is it trending?
In the highly saturated indie game market, publishers and investors are inundated with pitches. They simply don't have time to read lengthy game design documents for every submission. The sell sheet has become an industry-standard tool because it provides a quick, scannable overview that helps decision-makers rapidly assess a project's viability. A polished, professional sell sheet demonstrates that a developer is serious, organized, and understands the business side of game development, making their project stand out from the crowd and increasing its chances of getting noticed.
How does it affect people?
For game developers, a well-crafted sell sheet is a vital key to opening doors. It can be the deciding factor in securing a meeting, a publishing deal, or crucial funding that brings their creative vision to life. For publishers, it streamlines their review process, enabling them to efficiently sift through hundreds of submissions to find promising titles. While players may never see these documents, sell sheets directly influence the market by helping determine which games get the financial backing needed to be developed and released to the public.