Entertainment
TV Syndication Explained
Discover how TV shows get sold as reruns, the difference between first-run and off-network syndication, and why it's a huge deal for television.
What is it?
Syndication is the practice of licensing the right to broadcast television programs to multiple individual stations or cable networks, without going through a central broadcast network like ABC or NBC. There are two primary types. First-run syndication refers to shows created specifically to be sold in this market, such as 'Jeopardy!' or 'The Ellen DeGeneres Show'. The more commonly known type is off-network syndication, which involves selling the rights to air reruns of a show that has already aired on a primary network. A show typically needs to reach a threshold of around 88-100 episodes to be attractive for a syndication deal, allowing for daily airings over several months without repeats.
Why is it trending?
Syndication remains one of the most lucrative aspects of the television industry. For production studios, a successful syndication deal for a hit show like 'Friends' or 'The Big Bang Theory' can generate billions of dollars in revenue long after the show has ended its original run. It represents the financial endgame that makes long-running sitcoms and dramas so profitable. While the streaming era has changed viewing habits, the demand for proven, quality content to fill broadcast schedules on local stations and basic cable channels remains incredibly high, keeping the syndication market robust and competitive.
How does it affect people?
For viewers, syndication is why they can find their favorite classic shows on television at almost any time of day. It transforms a popular series from a primetime event into a cultural staple, accessible to new generations of audiences years later. It provides a constant stream of familiar and beloved content, creating comfort and nostalgia. For local TV stations, syndicated programming is a reliable and cost-effective way to fill their broadcast day with content that has a built-in audience, helping them attract viewers and sell advertising slots outside of primetime network hours.