Entertainment
The TV Show Tease, Explained
Discover the TV tease, or 'cold open'—the crucial opening scene that hooks viewers before the title credits. Learn why it's a vital storytelling tool.
What is it?
A "tease," or "cold open," is the opening segment of a TV episode before the title sequence. It’s a short, compelling scene designed to immediately hook the audience. By introducing a central conflict or a mysterious event, it sets the tone for the entire episode. Unlike a promotional trailer, a tease is an integral part of the story, acting as a prologue that poses a question the viewer will want answered after the credits roll.
Why is it trending?
In the competitive streaming era, the tease is more critical than ever. With endless content choices, creators have only seconds to capture a viewer's attention and prevent them from switching. A powerful tease ensures immediate engagement and boosts audience retention. Iconic cold opens from shows like Breaking Bad or The Office have become highly shareable on social media, generating buzz and reinforcing a show's cultural footprint. It's a vital tool in modern television.
How does it affect people?
For viewers, a great tease frames their entire experience. It creates instant emotional investment—be it through suspense, comedy, or drama—and promises that the episode is worth their time. For writers, the tease is a crucial craft element. It forces them to be economical and impactful with their storytelling, creating a memorable moment that can define an episode. A successful tease doesn't just hold an audience; it makes them active participants eager to see how the initial setup unfolds.