Business
Explaining Adverse Selection

Discover adverse selection, a market failure where asymmetric information lets one party make decisions that negatively affect the other, often in insurance.
What is it?
Adverse selection is an economic concept describing a market situation where sellers and buyers have different information, known as 'asymmetric information'. This imbalance leads to a market failure where one party enters into an agreement that is disadvantageous to the other. The classic example is in the insurance industry. Individuals with a higher risk of needing insurance (e.g., those with pre-existing health conditions) are more likely to purchase it than healthier individuals. This skews the pool of insured people, forcing insurers to raise premiums to cover the higher-than-average claims, which can, in turn, drive away low-risk customers.
Why is it trending?
Discussions around adverse selection are gaining traction due to its relevance in modern digital markets and policy debates. The rise of the gig economy, peer-to-peer lending, and online marketplaces has created new scenarios for asymmetric information. Furthermore, ongoing debates about healthcare systems, like the Affordable Care Act in the U.S., constantly highlight the challenges of creating stable insurance pools. Businesses are increasingly using big data and AI to better assess risk and mitigate the effects of adverse selection, making it a key topic in both tech and finance.
How does it affect people?
Adverse selection directly impacts consumers' wallets and choices. It can lead to higher insurance premiums for everyone, as insurers price their products to account for the higher-risk pool. In extreme cases, it can cause a 'death spiral' where a market collapses because only high-risk, high-cost customers remain, making the product unaffordable or unprofitable. This affects access to health insurance, car insurance, and loans. It also explains why used car sellers often know more about a vehicle's defects than buyers (the 'market for lemons' problem), leading to lower trust and market inefficiency.