Entertainment
Chappell Roan's Viral 'Third' Song
Discover 'Third,' the unreleased viral hit by Chappell Roan. Learn why this catchy snippet is taking over TikTok and what it means for pop music.
What is it?
'Third' is the fan-given name for an unreleased song by American pop artist Chappell Roan, widely believed to be officially titled "Hot to Go!". The track gained significant attention after Roan performed it live and shared snippets on social media. It's known for its high-energy, campy pop sound and features a memorable, cheer-style chant that encourages audience participation.
Why is it trending?
The song's virality stems from a savvy social media strategy. Chappell Roan actively taught fans the lyrics and accompanying choreography on platforms like TikTok long before its official release. This created a powerful sense of anticipation and community. The infectious hook and interactive nature of the song made it a perfect audio for short-form videos, leading to widespread user-generated content and a massive organic demand for the full version.
How does it affect people?
For fans, 'Third' fosters a unique connection, making them feel like insiders who are part of the song's journey to success. It demonstrates the power of direct artist-to-fan engagement. For the music industry, it reinforces the trend of using TikTok as a testing ground for new material, proving that building pre-release hype can lead to a more successful official launch. It showcases a modern, fan-driven path to hitting the charts.