Entertainment
Apple TV+ Streaming Service Explained
Discover Apple TV+, the ad-free streaming service featuring exclusive Apple Original shows and movies like Ted Lasso, Severance, and The Morning Show.
What is Apple TV+?
Apple TV+ is a subscription-based, ad-free streaming service from Apple Inc. Launched in 2019, it exclusively features original content, known as Apple Originals. Unlike competitors that license vast libraries of existing shows and movies, Apple TV+ focuses on a curated, high-budget slate of its own series, films, and documentaries. It's accessible through the Apple TV app on various devices, including iPhones, iPads, Macs, smart TVs, and gaming consoles.
Why is it trending?
Apple TV+ is trending due to its consistent output of critically acclaimed and award-winning content. Shows like the Emmy-winning comedy Ted Lasso, the dystopian thriller Severance, and the drama The Morning Show have generated significant cultural buzz and critical praise. Its film CODA made history by winning the Academy Award for Best Picture, cementing the platform's reputation for quality over quantity. This prestige-focused strategy has successfully attracted top-tier talent and a dedicated audience, keeping it a major topic in entertainment discussions.
How does it affect people?
For consumers, Apple TV+ adds another compelling choice in the crowded "streaming wars," often bundled with other Apple services. Its influence stems from its high-quality programming, which raises audience expectations for production value and storytelling across all platforms. This focus on prestige content contributes to the fragmentation of the viewing audience, as must-see shows are now spread across numerous services, potentially increasing subscription costs and "subscription fatigue" for households trying to keep up with popular culture.